Indonesian Designer Brings Bold and Beautiful Bohemian-Chic Style to NYFW SS20

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There were many colorful trends during the recent New York Fashion Week’s Spring/Summer 2020 runway shows, but Indonesian Fashion Designer, Maggie Hutauruk-Eddy of 2Madison Avenue stole the show with her 1980’s rock-n-roll icons inspired collection. Her memorable show was hosted by IFG, Indonesian Fashion Gallery’s Indonesian Diversity runway at Spring Studios. The artsy and bold prints on the backs of jackets, pants and skirts brought us back to the 80’s-a time when ruffles, neon colors, flowy denim layers were cherished and proudly worn by fashionistas and bon vivants. Maggie’s unique and vibrant collection is a mix of modern fabrics, such as stretch cotton and premium drill with traditional hand woven fabrics from Sulawesi and recycled Indonesian rice/flour sacks. Pants are designed with pastel and neon-colored patchwork, while skirts and jackets are accessorized with huge faces of various 80’s rock-n-roll icons. Bold, brilliant and beautiful!

Here, the t-shirt is made from soft jersey combined with a recycled flour sack as the main interest. “I just wanted to promote the use of recycled products in fashion”, said Maggie. She also pointed out that this image recently “went viral in Indonesia, especially because of the triangular symbol from our flour sack (Segitiga Biru). The symbol is commonly seen in any traditional market in Indonesia. The local people just couldn’t believe that it’s now made it to NYFW”.

Maggie was born in Jakarta, Indonesia, but spent some of her childhood between New York City and Jakarta. She recalls, as a little girl, she was inspired by her mother. She started sketching at the age of 4, and enjoyed helping her mother and grandmother, when they’d get dressed to go out. In her pre-teen years, she took painting classes and at the age of 14, she enrolled in her first sewing class in Jakarta. At this time, she contemplated the thought of becoming an artist or architect. She loved the free-spirited and artsy vibes of her art teachers.

After high school, she moved to the U.S. and after briefly studying design in Philadelphia, she studied Fashion Design at Rhode Island’s School of Design and received her degree. She went onto work in New York City’s fashion industry.

Prior to her clothing line, Maggie created an art gallery in Kemang, Indonesia, called 2Madison Avenue Artisanal Space. She wanted a space that would support local furniture, craft makers and emerging designers. Today, 2Madison Avenue has become Maggie’s clothing line and primary focus. She hopes that via platforms like, NYFW that her brand will one day, have a store on Madison Avenue. In addition to managing her brand and designing new collections, she hosts design workshops and supports other artists of various disciplines.

I love that 2Madison Avenue designs bohemian-chic clothing for men and women. Styles for those whom aren’t afraid of color, to make a fashion statement or uniquely express themselves. Many pieces can be dressed up or worn casually as street-couture style. Whichever you choose, don’t be afraid to be yourself!

Photos & Article by Jodi Cornish

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