Festival/Streetwear Alternative: ‘FUUD’

Forward thinking, streetwear brand,  ‘Fuud’ give us the fashion ins-and outs in this quick fire round Q &A :


1) How would you describe your brand in 3 words only?

Forward thinking design

2) Where do you get your design inspiration?

Fuudlondon is inspired by op-art and architectural artists such as Bridget Riley, Ian Monroe, Sarah Morris and colour theorist Josef Albers.  My time spent in Tokyo, the colours and architecture there.  The brand has also has strong 80’s 90’s retro influences from designers like Moschino and Dolce&Gabbana in that period.

Fuudcustom is more experimental with references to Historical battle clothing such as roman gladiators and tribal warriors.

3) What one piece of advice would you give to someone wanting to start a career in fashion?

be prepared for very long hours in the studio and find your niche in the industry.  When you’re starting out its important also to have a good support network around you because friends and family are often your first customers.

4) What is the best perk in being a designer?

working for myself, being able to make a whole new wardrobe when ever i want !

5) What trends do you see being big for 2015? 

sports luxe is still on the up and the use of new materials like PVC.  Faux fur is also set to be a massive trend

6) What do you wish people would understand about working in the fashion industry

that behind scenes its not glamourous by any stretch of the imagination and its a very fickle industry

7)Who are some of your favorite designers?

Charles de Castelbajac, Craig Green, Basso and Brooke, Jeremy Scott for Moschino , Alexander McQueen

8)What are your favorite colors to work with and why?

the use of colour is a key element to all my work so i generally work with all colours but my favourite combo would be turquoise and orange because they really pop against one another.

9)What are your favorite fabrics to work with and why?

i love working with futuristic fabrics such as PVC and at the moment im really into quilted fabrics as they both give quite a structural finish.

10) What Music Do you listen to while designing?


Nemone’s Electric Ladyland on radio 6 is a favourite of mine and i listen to alot of liquid drum and bass or balaeric house in the studio such as Etherwood or Niklas Ibach

11)What are some of your accomplishments as a designer?

i won student entrepreneur of the year in my first year of business, iv dresses musicians such as EATS EVERYTHING, Roots Manuva,

Ms Dynamite , Stooshe to name  a few



Where can we find your collections?




One our featured artists Mila Falls has also been spotted in the latest ‘Fuud’ range. Check out her BBC radio 1 featured track here: ‘Voices’





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