London, UK – On February 24, 2025, the iconic instrument brand Gibson partnered with celebrated British apparel label Merc Clothing to launch the Merc x Gibson Capsule Collection, an exclusive range of limited-edition apparel. This collaboration celebrated the deep-rooted connection between music and fashion, merging Merc’s heritage in British subculture with Gibson’s iconic influence in rock and roll.
The launch event, held at the Gibson Garage London, featured live performances from British punk-rock band Kid Kapichi and Blue Stragglers. Kid Kapichi, known for their electrifying fusion of punk, rock, and alternative influences, partnered with Gibson and Merc to model the new line. The collection drew inspiration from the rebellious spirit of musicians who have shaped culture for decades.
The Merc x Gibson Capsule Collection comprised five exclusive pieces:
• Legend Harrington Jacket: A classic design reflecting the timeless style of both brands.
• Luthier Polo Shirt: A nod to the craftsmanship of Gibson’s renowned luthiers.
• Bridge Hooded Sweatshirt: Combining comfort with a sleek aesthetic.
• Riff T-Shirt: Embodying the essence of musical creativity.
• Tone T-Shirt: Celebrating the rich sounds synonymous with Gibson guitars.
This limited-edition collection was available exclusively at the Gibson Garage London, located at 61-62 Eastcastle Street. Orders could be placed over the phone by calling +44 20 4570 5400.
Sas Alavi, Managing Director at Merc, expressed enthusiasm about the collaboration:
“Merc is excited to collaborate with Gibson, and we are proud to present a capsule collection that embodies the essence and celebrates the rich heritage of both brands. It’s not just clothing; it’s a statement that pays homage to the powerful connection between music and style.”
The Gibson Garage London, celebrating its first anniversary, has become a vibrant hub for music lovers and musicians. Visitors are encouraged to explore and play a wide range of electric and acoustic guitars, enjoy live performances, and access exclusive launches.
