London Fashion Week summer collections were truly a step forward for the fashion industry especially in London.
This year Distract Fashion Editor Toby Shepperson attended the House of Tammam, Helen Anthony, Fashion Scout China, Oqliq, Oxford Fashion Studio and Klamby shows. Whilst all these shows were unique and special in their own way the show which really stood out to him was the Klamby show.
Klamby is an Indonesian fashion brand who had their debut show in London Fashion Week this year. The collection showed a beautiful blend between modest and chique with a wide and vibrant colour pallet from bright reds and pinks to oranges and yellows. However, the real show stopper was the final piece on the runway. A beautiful oversized black ball dress with beautiful detailing and crystals embroided to show patterns of flowers.
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One unique feature of this years fashion week was House of Tammams strong and vocal stance on environmental issues in the fashion industry. House of Tammam created an extremely impressive sustainable Haute Couture collection with the main message of the show raising awareness of climate change (indicated by the runway).
©POP PR.co photography: Steve Best
After the show Lucy Tammam (Designer at House of Tammam) made a speech vocalising her views and the importance of sustainability in fashion.
Next year like Milan and Paris theres hope to see more creativity on the catwalk, the days of traditional walks are over! One exciting reason for high fashion shows is to showcase the creativity and art designers have to offer and to see more creativity when it comes to the catwalk and shows rather than just in the clothing.
Follow Toby on socials @ceotoby
