Kay Kwok returned to London Fashion Week after an 8-year hiatus under the rebranded KWKby KAYKWOK.
Digitalization is central to the brand and their drive towards gamification, onlineinteractivity, and community building within the metaverse. The collection accentuates the idea of incorporating 3D printing onto big bodydesigns, highlighted by candy like colors. The theme was dramatic silhouette’s providing a sharp nod towards freedom within gender and self-expression.Kay was sketching this collection before the last line hit the runway. As a designer and creator his energy is boundless, and the ideas never stop.
Kwok’s ideology is based on philanthropy, giving back, broadening perspectives, and guiding the audience towards the prospect of all-inclusive love. Settingaside traditional beauty standards, KWK by KAYKWOK illuminates the invisible, creates a platform for theunheard, and creates a place for uniqueness to celebrate all that we are as beautiful, chaotic, contradictory, and complicated beings.
“You need a good team to make everything efficient and you have to try very hard to ensure things areon the right track – the problem-solving ability matters the most when putting together a line” Kay Kwok.Kay Kwok debuted his collection to critical acclaim at London Fashion Week in 2013 and is known for hisfuturistic and contemporary menswear.
Based in Hong Kong, he studied at Hong Kong Polytechnic beforemoving to the London college of Fashion. During this time he interned with Alexander McQueen. Hisgraduate collection placed first in international fashion competition, Mittelmoda, making him the first Chinese fashion designer to win the accolade in 20 years.
Kwok has also collaborated with numerous world-class brands and organizations including Sony. Hisdesign label is a favorite with music talents including UK’s Muse, Korea’s SHINEE and artists A-Mei, Joey Yung and Landy Wan