Offering a playful exploration of retro aesthetics this collection was a celebration of intuitive creativity, as JENN LEE embraces a spontaneous design process that reconnects with the carefree spirit of youth.
By physically crumpling pieces of paper, she allows the organic shapes and silhouettes to emerge and form the basis of the designs. This approach infuses her creations with an unstructured, whimsical quality. Unexpected geometric shapes and seemingly carefree brushstrokes further evoke a sense of freedom.
Styled by Callum Smith, Lee’s signature deconstructed style is still present but reimagined with folds, exposed seams, and adorned with the iconic heart zippers, creating a dynamic interplay between structure, fluidity and function.
The accessories are equally imbued with a sense of wistful rebellion, designed to capture the sentimentality of finding long-forgotten treasures in an old pocket—whether a receipt or something random.
These everyday objects are preserved in resin, transforming seemingly insignificant items into symbols of cherished memories.
Another key highlight of the collection was the collaboration with ATELIER MOWA, a French luneville embroidery artist who has participated in many haute couture collections in Paris. This partnership delivered 3D embroidered headpieces using the technique of haute couture, inspired by Chinese calligraphy. A craft rich in cultural tradition and precision, embodying the haute couture techniques of French métiers d’art. LEE and MOWA break away from the rigid conventions of calligraphy by merging her signature punk aesthetic and allowing the ink to bleed through, transforming the traditional art form into something more dynamic and expressive.
Building on the theme of youthful rebellion and artistry with SUQQU makeup by Kite Chuang, JENN LEE also taps into the growing trend toward wellness. At London Fashion Week, her showcase featured a unique pre-show ritual in collaboration with Taiwan’s renowned cosmetic acupuncture brand, SALIENT, blending self-care with creative expression. Models underwent acupuncture treatments to promote revitalisation, rejuvenation, and restoration. The impact was intensified when three models entered the runway still adorned with acupuncture needles, presenting a striking and unconventional look.
Complementing the wellness focus, JENN LEE partnered with Taiwan’s leading hair stylist, DENNIS FEI, whose bold, wind-swept hairstyles perfectly echo the carefree, playful spirit of the collection. This collaboration is more than just a creative partnership—it’s a fusion of personal and professional worlds. JENN LEE and Dennis Fei are married, making their collaboration a deeply intertwined expression of their shared vision and life together. This dynamic added an extra layer of authenticity and intimacy to the looks and spirit of the show.
