NOKI returns to London Fashion Week for SS24 featuring the Tin Can Custom Crew

Noki returned to London Fashion Week for SS24 featuring the Tin Can Custom Crew & the Super Scratch Sunday’s, a fully working art installation investigating what is NESTT. 

This was a sustained work in progress process between stylist Kim Howells, hairdresser Nick Irwin and the textile collage artist Noki Custom NHSt. Each element brought forth their own unique creative process to produce a show that the Noki NESTT student academically adopted by blueprint custom replication to better forward these sustainable processes to push the evolution of the sustainable expression for the future of this 21st Century style. Nokia’s custom brand mash up style gave a nod to armour security and custom protection. 

In this NESTT Mash Up mix, Nick Irwin brought his many years of international Schwarzkopf hair excellence with his own unique teaching process, exposing on the runway for the first time the foundations of how to build a hair colour and cut for deep follicle NESTT experimentation.

The rave waits for absolutely nobody as dominated by the JBL handheld freedom speakers by the Tin Can Crew, interacting with the static Super Scratch Sunday’s scratchers creating a unique audience audio experience, sourcing for that sweet spot mash up /sound clash. 

International stylist, creative director Kim Howells brought her cherry on top PROCESS, coordinating these raw Noki NESTT manifestations on a cast of community street muses for her NESTT catwalk 2024 runway show. 

Not until you own your own unique PROCESS can you proceed with originality and authenticity.


Artist – @nokiofficial
Styling – @kim_howells

Hair – Nick Irwin For Schwarzkopf @schwarzkopfpro

Show DJ’s – @super_scratch_sunday

Sponsored by – @jblaudio_uk

Photography – @chrisyatesmedia

Show Producer – @vikkiburns_
Sponsor – @martinprofessional 

Sponsor –

Sponsor – @chartydurrant